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Jared McCain has committed to Duke and will be on campus fairly soon to get his Blue Devil career started.
He’s well-known for his offensive talents of course and also has carved out a unique social media presence that really makes him a star in two realms.
This video from Sports Stars Of Tomorrow is a pretty good primer about his rise to fame and how he got to where he is.
Among the high points: his high school coach says that he stood out almost immediately, partly because of his brilliant shooting ability and partly because, well, his basketball IQ is very high.
Interestingly, he took advantage of the Covid pandemic to really work on his game.
He also cranked up his social media presence during Covid and now has a lot of potential NIL income on the way, partly because of his basketball skills but also because he’s established a presence on social media. Bronny James should have a big presence too, but he’s LeBron Junior, and if he started a media campaign on June 1st, by June 2nd, he’d be massive.
McCain has built his on his own, which is really cool, although it’ll be fun to see how Duke’s massive presence inflates his numbers.
Well, mostly on his own. He’d probably tell you that his family has a lot to do with it, which he does say here.
Anyway, he seems like a great addition.
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