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Duke-UNC Clash Drives 2022 Final Four Ticket Prices Way, Way Up

If you don’t already have a ticket, this is not a great time to look for one.

By JD King
/ new
Texas Tech v Duke
SAN FRANCISCO, CA - MARCH 24: A detail view of a Wilson basketball with the NCAA Final Four 2022 New Orleans logo during the game between the Texas Tech Red Raiders and the Duke Blue Devils during the Sweet Sixteen round of the 2022 NCAA Men’s Basketball Tournament at Chase Center on March 24, 2022 in San Francisco, California.
Photo by Lance King/Getty Images

It’s no surprise really, and certainly not around here, that a Duke-UNC semifinal has spiked ticket prices for the Final Four.

According to SeatGeek, the price went up from $471 to $1,181.

However, court side seats are going for more than $10,000.

And also not surprisingly, according to StubHub, the largest pool of buyers are from North Carolina, followed by New York, New Jersey and California. So we’re guessing that Duke will get its share in-state and probably do really well in the Northeast and California.

That’s our hunch because of the age-old taunt of Duke as Rutgers-Durham or whatever and that so many Duke grads are working in the Bay Area and have a lot of cash to spend. Apple CEO Tim Cook, for instance, a Fuqua grad, showed up at Cameron for the Duke-UNC game.

Here’s the silver lining: whoever loses is going to dump tickets fast. So if you want to see the championship, we predict a downward pressure on ticket prices the minute the Duke-UNC game is over.

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