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You Tube Gold: Wojo’s Nike Commercial

Nike had some fun with this one

UNC Tar Heels vs Duke University Blue Devils
Steve Wojciechowski #12, Guard for the Duke University Blue Devils blind passes the ball during the NCAA Atlantic Coast Conference tournament college basketball game against the University of North Carolina Tar Heels on 8th March 1998 at the Greensboro Coliseum, Greensboro, North Carolina, United States. The Tar Heels won the game 83 - 68.
Photo byCraig Jones/Getty Images

This commercial ran a few years after Steve Wojciechowski graduated from Duke and in the pantheon of Duke commercials it’s probably underrated: it’s Wojo in a lab getting his blood drawn by researchers and naturally, Wojo bleeds Duke blue.

They inject his blood into a lab rat and then take another rat out and inject a, uh, paler blue blood into that one from a vial labeled UNC.

Then they put the two rats into a glass box and grimace and back away and the screen fades to the overall message.

It’s one of Nike’s better ads, all things considered, and you have to wonder, in the current environment, what Wojo might have made if he could have filmed it as a player.