The NCAA’s response to Kansas has clearly angered the university and battle lines have been drawn.

The tricky part is this: the NCAA is declaring that Adidas reps and the company itself acted as boosters.

Kansas argues back that if that’s the case, then pretty much every school with a shoe company contract has the same issue.

Well yes and no: first, only a handful of schools were dragged into federal court because Adidas was handing out envelopes of cash. But yes, theoretically this could mean that Nike, Under Armour, Puma and everyone else could be classified as boosters due to camps, shoe contracts and all the rest.

The NCAA is clearly angry with Kansas and its initial response - the term “defiant posture” was used - and KU seems to be, well, defiant. So it seems like the UNC response after its massive scandal has become the go-to position for almost everyone: deny everything, threaten legal action and see if the NCAA backs down. If not, maybe a judge can take care of it.

The odd thing is that the NCAA is a voluntary organization where the members set the rules that they agree to abide by. So what happens when the various parties just don’t accept the rules anymore?

We’re not even saying Kansas is wrong. We’re saying there seems to be an emerging consensus that no one is going accept the NCAA’s judgement without pushback. And for that, we can credit UNC.

Arguably we’re living in a post-NCAA environment which leads to the question: what’s next?

• KU receives NCAA response in violations case
• NCAA response highlights ‘egregious’ conduct, ‘defiant posture’ in alleged violations by KU
• NCAA response to Kansas, Bill Self shows confidence in its case, but not an abundance of logic
• Kansas Jayhawks Basketball: NCAA Issues Reply and Statement of Case
• Kansas, NCAA dig in deeper in battle over allegations of major recruiting violations under Bill Self
• Kansas is disputing the allegation of five Level I violations by the men’s basketball program.
• NCAA goes hard at Bill Self. But his lawyers say it’s ‘only reinforced (his) resolve’
• KU receives NCAA response in violations case

ddd