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All sports fans are deflated this spring and will be for as long as the pandemic keeps sports sidelined. The loss of the NCAA Tournament might be a bit less painful if the NBA could have carried on, or MLB, or the Kentucky Derby or even, God help us, the Masters.
When you can’t get your first choice, at least you have alternatives.
Most years anyway.
ESPN is hit in a different way of course. The WorldWide Bleeder is all about sports, mostly live sports, and what are they supposed to do now? No one ever anticipated an America without sports of any kind.
For them, it’s a serious threat. They’re owned by Disney, so the cushion is mighty, but ratings will take a hit.
So ESPN put out a sort of PSA, a bit self-serving to be sure, but still well-done, to let us know they miss sports too.