When Zion Williamson blew out his Nike shoe against Carolina, a lot of people thought that that might kill Nike’s chances of signing him. Remember how fast Nike’s stock tanked? Public sentiment was that it was a disaster for Nike.
According to this, it just gave Nike a chance to develop an earlier relationship and craft their pitch. They got a chance to show Williamson and his family just how much they could do for an individual and gave him shoes that were specifically designed for his unique body.
If this sounds familiar it may be because that’s exactly how Nike won over Michael Jordan, who was leaning towards Adidas until Nike told him they could customize his shoes in any way he wanted.
It’s a huge asset and when you add that in with the technology that Nike has developed, not to mention gobs of money, it’s a persuasive package.