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More News On Zion’s Shoes

Those things are going to fly off the shelf. Nike should correlate sales with dunks.

By JD King

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2019 Las Vegas Summer League - Day 1 - New York Knicks v New Orleans Pelicans
 Las Vegas, NV - JULY 5: The sneakers of Zion Williamson #1 of the New Orleans Pelicans as seen during the game against the New York Knicks during Day 1 of the 2019 Las Vegas Summer League on July 5, 2019 at the Thomas & Mack Center in Las Vegas, Nevada.
Photo by Garrett Ellwood/NBAE via Getty Images

Some details about Zion Williamson’s Nike contract have come out, enough for people to say it’s the richest annual rookie shoe contract in history, $75 million over five years.

Presumably LeBron James still had a bigger overall rookie deal but per annum WIlliamson appears to have surpassed him.

So basically, between his Pelicans contract and his Jordan deal, Williamson is worth about $120 million before he plays a single game. That doesn’t count other endorsement opportunities of which he should have many.

At this point in fact, his biggest worry might be over exposure.

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