Zion Signs A Blow-Out Deal With Nike’s Jordan Brand

Zion Williamson announced today, via Instagram, that he’s signing a deal with Nike’s Jordan brand

And yes, it’s sure to be a blowout deal, but the kind that should make the Williamson family rich for generations rather than the kind that blows off his feet.

Seriously, Nike has an opportunity here beyond the obvious: they can not only show that Williamson has confidence in them now after his notorious blowout vs. UNC, but can also develop and market shoes for explosive bigger guys. Who better to do that?