Over the years, we’ve been effusive in our praise for how brilliantly Duke basketball has managed social media. There’s a reason why it is the most followed social media in college basketball.
Even so, despite our great admiration, we think it’s time to retire because frankly, we don’t think they can ever top this.
It’s quite possibly the coolest, hippest and slickest tweet we’ve ever seen. It’s that good.
Hit the beach guys! Cash in the mutual funds!
You’ve earned it.
ZANOS GOT THE GEMS, SWEPT THE POY AWARDS pic.twitter.com/PIsjp01XuR— Duke Basketball (@DukeMBB) April 14, 2019