This is shaping up to be a historic season in more ways than one. Duke is getting an enormous amount of attention and a lot of that is because of Zion OMG Williams, who is reaching fans in a way that at least one person is comparing to the Grateful Dead because people are following The Show.
As best as we can recall, Williamson is the fist guy to come to college with an overwhelming social media presence. Other guys would have if it had been around then - Kareem Abdul-Jabbar was a high school sensation as was LeBron James - but the infrastructure wasn’t there yet.
It is for Williamson, and there’s a solid chance it’ll help him become a billionaire. The challenge his people will face, starting this summer, is how to translate his massive social media presence into the maximum possible financial reward without alienating the fans who made it possible.