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The Zion Effect, Illustrated By Nike’s Stock

Zion Williamson blew a hole in Nike’s market cap too.

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Nike is in crisis mode after Zion Williamson’s shoe collapsed on TV in the biggest college basketball game of the year
Photo by Christian Petersen/Getty Images

Zion OMG Williamson has become a huge phenomenon, but it’s been hard to quantify.

Well after his shoe blew out against UNC Wednesday night, Nike’s shares dropped 1.27 percent.

That doesn’t sound like much, but when your market cap is $137 billion, 1.27 percent of that is huge. Math is not our strong point here so feel free to correct us, but that works out to about $1,612,900,000 off the books, at least for a bit, after Williamson’s blow out.

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