Here’s something cool and fun for Duke fans to do during the off-season:
Three first-year Duke MBA students are working with Duke Athletics, the Duke MBA program, and a Duke MBA alumnus in professional sports on a project to better understand Duke Men’s Basketball (“Duke MBB”) fandom.
Please fill out this survey (takes 5-10 minutes). It will highlight the true motivations behind your Duke MBB fandom by asking you to respond to a variety of Duke Basketball scenarios. The results of the survey can help Duke MBB better cater its messaging and interactions with fans while creating an optimal fan experience at the games.
And bonus - when you fill out the survey, you will also have the opportunity to enter a raffle where you can win a Coach K signed basketball!
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