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Bagley T-Shirt Blues

The family did something fun and got taken advantage of.

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Duke v Pittsburgh
PITTSBURGH, PA - JANUARY 10: Marvin Bagley III #35 of the Duke Blue Devils in action against at Petersen Events Center on January 10, 2018 in Pittsburgh, Pennsylvania.
Photo by Justin K. Aller/Getty Images

Some of you may have noticed that cool Marvin Bagley shirt in Cameron during the Wake Forest game. There’s a bit of a story there.

Turns out Marvin’s dad, Marvin Bagley II (we haven’t been doing all the III’s and II’s and Jrs since the only ones we deal with are the ones we see but of course Duke’s Bagley is Bagley III) made some shirts. We’re not clear if he sold them or not - we’d hope he could give them away certainly - but it’s not necessarily illegal as the Greensboro News & Record suggests. It is, however, against NCAA rules to profit from a player’s likeness so even the family can’t sell the shirts.

However, someone else bootlegged the image and made their own and is apparently selling them, also against the NCAA rules and, presumably, illegal since they don’t have permission to use young Bagley’s image.

There should be a new paradigm emerging about now and it should overlap with our digital lives: our images and our data belong to us and can only be licensed or used with our permission.

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