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ACC football teams are trying to find ways to draw people in, and while marketing gimmicks, fan zones, bands and the like are all fun, the best answer is the most obvious, and perhaps the most difficult: make the games fun.
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That means, basically, recruiting well and finding outstanding offensive coordinators.
Florida State, Clemson and Virginia Tech are in a different category and have no trouble drawing vast crowds. As for the rest?
Make the ball move, fast and often. Fireworks on the field are vastly more exciting than those above it.