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New ACC Branding A Disappointment

With the resources the AC has, this comes up rather short.

By JD King
The new logo is not an improvement over the old one, shown here.
The new logo is not an improvement over the old one, shown here.
Bob Donnan-US PRESSWIRE

Look, with Maryland gone and Louisville in, and the overall expansion, certainly the ACC had to overhaul the logo. But is this really the best that could be done? It just looks like a cheap computer font next to a bunch of slapped together logos on a flag with a touch of the old Big East look.

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What does it project? What does it suggest?

Not very much. At least the football shaped logo showed some geography.

We hope the conference didn't pay too much for this.

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