When we linked to Kyle Singler's very cool video the other day, we thought, well, that's about as cool as it gets, but what's cooler is that it's pretty much gone viral. We've seen it all over the place.
It was a great move by Dave Bradley and the brain trust over there, where the idea the last few years has been to counter the idiotic negative coverage of Duke with more positive stuff, and incidentally humanizing the program.
It's not the first effort, it's not the last, but it may never get much cooler than that.