This article from Arizona suggests that Lute Olson is pressuring Chase Budinger to return, making one of our arguments, though, if we may say so, less succinctly.
Olson says Budinger, who might go around #20 according to some sources, could go as high as #6 next year and that would increase his marketability. What we've always said is that if you stay longer and make a better name, you can get more endorsement opportunities, and, of course, there are no salary caps on endorsements.