With all the glee around the conference at Duke's one-and-done tournament, it may take some time to realize this, but it's true: it's liable to cost everyone money.
Over the years, the reality is that Duke and UNC, almost every year, go farther than anyone else in the conference. As a matter of fact, Duke has arguably done more than anyone else over the last 20 years to raise money for the conference. This year, UNC is still reliable, but would-be powers Virginia, Virginia Tech, Maryland, Georgia Tech and B.C. all fell short.