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Herald-Sun Takes A Hit

KC Johnson returns to the Herald-Sun and the paper's coverage of the lacrosse
and comes up with an interesting statistic:  the subscriber's base is
down 10% since the lacrosse case began.  

Of course, there's no way to know exactly why it is down, other than to assume that the general malaise of the industry in general brings most papers down. Well, not the N&O, which is adding subscribers, perhaps not coincidentally, as the Herald-Sun sheds them.

Add that to the weak position of the Herald-Sun when it was sold - arguably,
frog-marching loyal, decades-long employees out with
security-guard escorts the morning the sale went through was a way to defray
pension expenses and so on - and you have to wonder exactly what the paper's
finances look like.