Here's an interesting argument: the family of John Wayne has sued Duke University over the name Duke.
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Wayne, as you likely know, was called Duke for most of his life, after a dog his family had when he was a child.
Now his heirs hav brought a bourbon to market which uses Duke, and Duke, the university, objects.
So the Wayne family has sued, arguing that Duke has never shown any interest in the alcohol business.
Duke U. countered that the use of the word on a bottle of hooch could give the wrong impression.
Since this is not a novel area of the law, presumably the argument should be sorted out fairly quickly.
By the way, the state where the liquor is to be made?
Kentucky. Naturally.